Brand Colors
Note: Exact PMS/hex code pending executive confirmation from client. The blue shown (#2563EB) is an approved placeholder — distinct from Contracting's blue shade.
#2563EB (placeholder)
Plumbing Blue
Primary Brand Color · PMS TBD
#1E40AF
Deep Blue
Hover / Dark Backgrounds
#EFF6FF
Blue Tint
Backgrounds / Cards
Typography
Display
Arnold's Trusted Plumber.
Inter · 900 Weight · Headlines
Heading
Water Heater Replacement
Inter · 700 Weight · Section Titles
Body
Fast, reliable plumbing service for homeowners and businesses in the Arnold, MO area. Same-day emergency response. Fully licensed and insured.
Inter · 400 Weight · max-width 65ch
Services (13 Offerings)
1Traditional Water Heater (Tank)
2PRV Replacement
3Sewer Repair & Replacement
4Hose Bib / Water Spigot
5Bathroom Remodeling Plumbing
6Garbage Disposal
7Toilet & Faucet Repair
8Emergency Plumbing
9Sump Pump
10Water Line Replacement
11Tankless Water Heater
12Water Softener
13Main Valve Replacement
Brand Voice & Tone
Core Tone
Trustworthy, residential-friendly, and responsive. We speak to homeowners in plain language — no jargon. Reliability and speed are the brand's core promises.
Email Domain
Marketing campaigns use getaboveandbelowcontracting.com — a separate domain to keep deliverability clean.
✓ Do Use
- Above and Below Plumbing (full name always)
- Emergency response
- Licensed & insured
- Arnold, MO area
- Same-day service
✕ Avoid
- Abbreviating to "A&B" or "AB Plumbing"
- Using "&" instead of "and"
- Mixing with Contracting services
- Technical plumbing jargon
- Fear-based or alarming copy
Social Media
📸 Instagram
📘 Facebook
Content should highlight before/after work, team on the job, customer testimonials, seasonal tips (frozen pipes in winter, etc.), and service spotlights. Tone is friendly and community-focused.
Google Ads Account
Google Ads (AB Plumbing)
675-344-1660
4 campaigns built (all paused): General Plumbing, Water Heater Services, Emergency Plumbing, Specialty (Water Treatment & Pipes). Total potential: $80/day ($2,400/mo). All campaigns target St. Louis DMA.