Brand Kit

Above and Below Plumbing

Trusted residential and commercial plumbing services in Arnold, MO and the greater St. Louis metro area.

Industry: Plumbing
Location: Arnold, MO
Website: aboveandbelowplumbing.com
Legal Entity

Above and Below Contracting, LLC d/b/a Above and Below Plumbing

Always spell out the full brand name Above and Below Plumbing in all marketing materials. Never abbreviate to "AB Plumbing."

Color Palette
Brand Colors
Plumbing Blue
Primary — Blue
#2563EB
PMS code TBD — lighter shade than Contracting
White
Background — Clean White
#FFFFFF
Dark Navy
Text — Deep Navy
#0F172A
Light Blue
Accent — Soft Blue
#DBEAFE
Typography
Type System
DISPLAY / HEADLINES
Trusted Plumbing, Done Right.
BODY / PARAGRAPHS
Above and Below Plumbing provides comprehensive residential and commercial plumbing services. From water heater installations to emergency repairs, our licensed team is ready when you need us most.
Font: Plus Jakarta Sans (700-800 for headlines, 400-500 for body)
Fallback: system-ui, -apple-system, sans-serif
Services
Full Service Menu
Brand Voice
Tone and Style

Trustworthy, residential-friendly, responsive. Speak to homeowners who need fast, reliable plumbing help. Keep it warm but professional.

Do

  • "We're here when you need us"
  • "Licensed, insured, and ready"
  • "Same-day emergency service"
  • Use friendly, reassuring language
  • Emphasize trust and reliability

Don't

  • Don't abbreviate — always "Above and Below Plumbing"
  • Don't use overly technical jargon
  • Don't sound corporate or distant
  • Don't confuse with contracting services
  • Don't use fear tactics
Email Marketing

Campaign Domain

Email campaigns are sent from a separate domain: getaboveandbelowcontracting.com

Social Media
Active Platforms

Brand Kit prepared by Melleka Marketing